Keeping you connected - because every second counts
Welcome to the micro‑scroll
Quick, instinctive, and happening everywhere, all the time. We’ve dug into the data to see just how hooked we are — and what it means for your home Wi‑Fi.
- Nearly 8 in 10 of us (78%) admit to instinctively reaching for their phone in spare seconds
- We’re talking quick hits of scrolling that last just 1 minute 48 seconds on average
- Add them up, and that’s 3 hours, 18 minutes a day
- Over a lifetime? Nearly 9 years spent scrolling
And we’re doing it everywhere
On the sofa. In bed. During ads. While the kettle’s boiling. Even mid‑conversation. But here’s the catch — the scroll only works if your Wi‑Fi does. A huge 71% of people say slow or unreliable Wi‑Fi has killed their scroll. Buffering, lag, dropouts — instant mood killers.
That’s why we’ve launched TalkTalk U. Reliable, whole‑home connectivity isn’t a nice‑to‑have anymore. It’s essential. Because modern life doesn’t stop — and neither does the scroll.
Around 1 in 2 scroll while relaxing on the sofa
Around 1 in 2 scroll while watching TV
Nearly 1 in 3 scroll in bed at night
Around 1 in 4 scroll during TV ads
Around 1 in 6 scroll on the toilet
What we’re actually doing
60% jump into messaging apps
50% scroll social media
40% catch up on emails and life admin
29% browse news and websites
75% admit to scrolling while spending time with others at home
Micro‑scrolling isn’t just a habit — it’s automatic
Sometimes it’s boredom. Sometimes it’s distraction. Sometimes it’s just filling time while something else finishes. But increasingly, it’s become our go‑to micro‑break — a quick reset in a fast‑moving day.
The result? Constant connection across every room, on every device, at every moment.
To scroll or not to scroll? That is the question.
TalkTalk U
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