Keeping you connected – because every second counts
Quick, instinctive, and happening everywhere, all the time. We’ve dug into the data to see just how hooked we are — and what it means for your home Wi‑Fi.
- Nearly 8 in 10 of us (78%) admit to instinctively reaching for their phone in spare seconds
- We’re talking quick hits of scrolling that last just 1 minute 48 seconds on average
- Add them up, and that’s 3 hours, 18 minutes a day
- Over a lifetime? Nearly 9 years spent scrolling
And we’re doing it everywhere. On the sofa. In bed. During ads. While the kettle’s boiling. Even mid‑conversation.
But here’s the catch — the scroll only works if your Wi‑Fi does.
A huge 71% of people say slow or unreliable Wi‑Fi has killed their scroll. Buffering, lag, dropouts — instant mood killers.
That’s why we’ve launched TalkTalk U. Reliable, whole‑home connectivity isn’t a nice‑to‑have anymore. It’s essential. Because modern life doesn’t stop — and neither does the scroll.
Around 1 in 2 scroll while relaxing on the sofa
Around 1 in 2 scroll while watching TV
Nearly 1 in 3 scroll in bed at night
Around 1 in 4 scroll during TV ads
Around 1 in 6 scroll on the toilet
So, what’s grabbing our attention in these micro‑moments?
60% jump into messaging apps
50% scroll social media
40% catch up on emails and life admin
29% browse news and websites
75% admit to scrolling while spending time with others at home
Sometimes it’s boredom. Sometimes it’s distraction. Sometimes it’s just filling time while something else finishes. But increasingly, it’s become our go‑to micro‑break — a quick reset in a fast‑moving day.
The result? Constant connection across every room, on every device, at every moment.
To scroll or not to scroll? That is the question.
TalkTalk U
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