Andre 'under investigation over tv plug complaint'

Australian pop star Peter Andre is facing an investigation from the broadcasting standards watchdog after a viewer accused him of promoting a hotel and airline on his reality show, according to reports.

In an episode of his TV series Peter Andre: The Next Chapter, the Mysterious Girl hitmaker jets off to a luxury hotel in the United Arab Emirates with his two children.

However, a viewer complained to officials at Ofcom, claiming the singer was purposely plugging the vacation destination in Dubai and that his young daughter was advertising the Emirates airline by wearing a replica hostess outfit.

According to The Sun, the regulatory body is investigating. A rep for the network tells the publication that the references were "not promotional".

There are strict rules about product placement and plugging on TV aside from advertising.