Advertise with TalkTalk

Why TalkTalk

Overview

4.1 million broadband customers
Provide great value broadband, phone and TV services
Up to 5 million unique visitors a month*
Up to 300 million page views a month *

Why TalkTalk: Core information
Total portal page views:           255,138,647
Daily unique users:                  16,501,466
Monthly unique users:              6,368,831

There are 600,000 live pages on the TalkTalk servers not including all branded third party content.*

 * Publishers statement November 2009.

Audience profile

Gender

TalkTalk: Male 57.9% - Female 42.1%
Internet Average: Male 50.2 – Female 49.8%

Age
TalkTalk: Age: 15-24 (17.6%) – 25-34 (19.2%) – 35-44 (19.9%)  - 45-54 (15.9%) – 55-64 (15%) – 65+ (13%)
Internet Average: 15-24 (18.8%) – 25-34 (18.6%) – 35-44 (20.9%)  - 45-54 (17.4%) – 55-64 (13%) – 65+ (11%)

Family Income:
Up to £9,9999:               Internet average 10.09% TalkTalk 9.46%
£10,000 - £16,999:       Internet average 13.05% TalkTalk 14.48%
£17,000-£22,999:         Internet average 10.99% TalkTalk 11.61%
£23,000-£29,999:         Internet average 11.88% TalkTalk 18.88%
£30,000-£39,999:         Internet average 15.07% TalkTalk 13.54%
£40,000-£49,999:         Internet average 9.72% TalkTalk 11.86%
£50,000+:                       Internet average 14.79% TalkTalk 10.34%

Social classification:
ABC1 61% - C2DE 39% 

Statements:

1. 68% are coping well with present income
2. 58% are very happy with their standard of living
3. 33% are classified as Wealthy Achievers Acorn Category. 
4. 63% often refer to the Internet before making a significant purchase.
5. 57% try to keep up with developments in technology
6. 1 in 5 go online thought their mobile phones
7. 1 in 4 buys items online at least once a month.
8. 28% buy Insurance and Financial products online
9. 56% are very good in managing money
10. 45% look for profitable way to invest their money.
11. 45% buy Holiday & Travel arrangements online
12. 1 in 10 regularly blog about their holiday and travel experience.
13. 54% usually visit Comparison Websites
14. 72% enjoy owning good quality things.
15. 23% find online adverts useful in their purchasing decision process (Index 134).

Why online

1. Household broadband penetration is now 63%
2. 49% of UK Internet users go online more than once a day.
3. 3 in 4 UK Internet users bought items online at least once in 2009.
4. Online Banking, Watching Video Clips and social networking the top growing online activities in 2009.
5. 16% of UK Internet users say Internet Advertising influence their purchasing decisions.
6. 8 million people in the UK accessed the Internet on their mobile phones at least once in H1 2009
7. Internet Advertising reaches £ 1,752.1m in H1 2009 – or it grows on a like to like basis by 4.6% y-on-y.
8. Online achieved a share of 23.5% of the total 2009 advertising spends, up nearly 5 points from H1 2008.
9. Online adSpend has overtaken TV and Press Display in H1 2009.
10. Search and Display adspend are 9% and 6% up y-on-y on a like to like basis. 

Contact us

For more information on advertising and advertising rates contact us.