From 16 November 2025 we're changing our annual price increases on broadband plans to a flat rate of £4.


Any planned increases will be applied each April, starting in 2026. The £4 price increase applies to new customers and existing customers who take out a new contract after 16 November 2025 and will be clearly shown when customers sign up or renew their contract.


So, if you sign up to a 24-month price of £28 on or after 16 November 2025, it will increase to £32 from April 2026 and then increase to £36 from April 2027, continuing until you end that contract.


For those customers who joined us between 12 August 2024 and 15 November 2025, your broadband plan will continue to be subject to the annual price increase of £3.

For those customers who joined us before 12 August 2024, your broadband plan will continue to be subject to the old system of price increases based on the variable Consumer Price Index (CPI), plus 3.7%. For example, in 2024, the CPI rate that we used to calculate our price change was 4%, so the total increase was 7.7% of the contract price. So, each year we adjust the monthly amount you pay for your broadband and increase your price by the Consumer Price Index (CPI) rate of inflation plus 3.7%.


The CPI rate that we use is announced in January each year and we will adjust your bill by this amount, plus an additional 3.7%. This change will only apply to our broadband packages purchased before 12 August 2024. (some exemptions apply).

We adjust the amount our customers pay each year, alongside the rest of the sector – including network builders and broadband providers, to manage increased wholesale and running costs. This also enables us to continue investing in our services to manage the growing demand for faster speeds and enhanced reliability, so we can offer resilient, totally unlimited usage as standard.