Digital technology is now such a part of our lives that it is often difficult to imagine what life was like without it. In the space of just 10 or 15 years, the internet has radically altered the way we work, play, shop, study, keep in touch with friends and family, meet new people, express ourselves, and plan our social lives.
What this amounts to is a massive change in how we behave in the course of our everyday lives and how we interact with other human beings.
It was the desire to find out more about how digital technology has changed our behaviour that led us to create the TalkTalk Digital Anthropology Report. Put simply, we wanted to find out what homo digitalis really looks like.
