US market-leading commercial information service. America Online was launched in 1986 with a bright, colourful graphical interface and a marketing campaign that issued free disks on almost every US magazine cover. In 1995 it out-performed the then market leader, CompuServe, and took it over in 1997. In January 2001 AOL acquired Time Warner for $100 billion in stock, with the resulting company named AOL Time Warner.
In early 1996, AOL launched AOL Europe, a UK and Continental version of the service, working with the German publishing conglomerate Bertelsmann. It quickly became the UK's largest online service, until the arrival of Freeserve. AOL Europe responded by launching a free Internet service, Netscape Online, in 1999.
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