100 years of the bra
Celebrating a 100 years of the bra!
Courtesy of www.figleaves.com
When you think about the bra your mind conjures up an array of images. Who can forget Jean Paul Gautier’s creation for Madonna’s Blonde Ambition Tour? A fashion defining moment where the bra was transformed from underwear to outerwear.
There is no doubting we have come a long way since throwing off the constraints of corsetry a hundred years ago but British women still haven’t got the right support from their bras…or from their men! New research reveals half of British men have no idea what size their women wear in the bra department and over 600,000 ladies want a remote control bra to help their boyfriends’ pinging power during a night of passion.
The research by LYCRA®, released during the bra’s centenary year shows it’s not just the men as even women have difficulty when it comes to their underwear, with a quarter struggling to find the right bra size and a third feeling under supported.
The Bra has had an eventful 100 years, first making an appearance in US Vogue in 1907, American socialite Mary Phelps Jacob was granted the first US patent 6 years later in 1913. It was another 51 years before the Wonderbra was created and still caused a stir 30 years later when Eva Herzigova stars in the ‘Hello Boys’ ad campaign.
Take a look at our fascinating gallery featuring The Bra from yesteryear.
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